First of all, "re-poofed" is a word. At least in my house it is. Let me explain...I thought I knew what love was. But I was wrong! For years I've been saying the only pillow inserts I like are down-filled, but they have now been demoted to my second favorite type of pillow insert. And quite frankly, they don't even compare. They're chopped liver. Thanks to Lauren of Lauren Haskell Designs and her new online shop, LoHome, I now have a new favorite pillow insert and I cannot rave about them enough!